CASILLERO DEL DIABLO x MANCHESTER UNITED

Objective: Generate engagement, sales and loyalty dynamics through a historic club.

Casillero del Diablo and Manchester United join forces, sharing tradition, success and quality.

Intermediation with 433, the largest Publisher in the soccer territory to amplify the activation of the YouPlay asset.

Loyalty action for its customers through an international sweepstakes. The prize: become a Manchester United player for a few hours.