Meet & Greet Bimbo x FC Barcelona

At CA Sports, we activated the Meet & Greet with three FC Barcelona players: Sandra Paños, Mariona Caldentey, and Jana Fernández. In a digital format, the Bimbo México sales team connected with these three players, sharing a moment where they could ask questions and get to know them better. The objective was to bring the sponsorship and FC Barcelona closer to the Bimbo sales force.

The event was moderated by Mae Rostro, the social media host of FC Barcelona, who facilitated connections with the museum and the 26 venues in Mexico. Additionally, this action included a virtual guided tour of the FC Barcelona museum, visiting the trophy room, benches, and the presidential box at the Spotify Camp Nou.

Twenty-six venues were connected from the main cities in Mexico, with over 70 guests participating in the event.