Pico Veleta – Agua Lanjarón

Bringing together the incomparable Valenti Sanjuan with 20 of his biggest fans inside the Pico Veleta experience, was something more than remarkable.

During this 3-day-experience, clients enjoyed Sierra Nevada, Agua Lanjarón’s natural spring and factory. We even had time to discuss sustainability, the use of plastics and other materials for bottling water.

All those fans were picked up from a national campaign made in different POS linked to a social media campaign. The main goal was to highlight the zero-emission and recycled bottle Agua Lanjarón released back in 2020.