Puig x AC37

Vilanova served as the inaugural venue for the competition among the teams participating in the America's Cup. In this initial pre-regatta, CA Sports collaborated with Puig to organize an exclusive program for their guests, thereby creating a memorable experience. We were responsible for coordinating and planning digital content involving sailors and prominent figures from the world of sailing. Additionally, we supervised and validated the branding present at the event, ensuring that the brand's visibility remained in line with the agreed-upon standards.