As part of the sponsorship agreement between Bimbo and FC Barcelona, the Takis Intensity Challenge took place—an exciting activation carried out in collaboration with Takis, the snack brand of Grupo Bimbo.
Through a challenge launched by three freestyle influencers, Javifreestyler, Chaimaa.fs, and Paloma_Freestyle, participants had the chance to win an unforgettable experience. This experience included a visit to the FC Barcelona Immersive Tour and the opportunity to feel like a footballer for a day by playing at the Johan Cruyff Stadium.