Allianz Ego – LaLiga

Allianz EGO has the goal of showing the world young fashion designers who understand fashion as an artistic and cultural expression.

In the framework of MBFW Madrid, together with Allianz and LaLiga, we have created an exquisite union between sports and fashion to inspire a more inclusive, unique and common future.

Now, it has become a cultural reference point to look at if you enjoy fashion.